It’s Hip to Clip
Thanks to TLC’s Extreme Couponing show and the economy, Couponing is enjoying a real surge of interest among shoppers these days. In fact, instead of the stigma that used to be attached to clipping coupons, it has become hip to clip. People are starting to realize how much they can save using grocery coupons.
NCH Marketing, a Valassis company (a coupon publisher) announced that shoppers saved a total of $3.7 billion with coupons in 2010. With the explosion of online coupons, I bet couponers can beat that number for 2011.
Some other facts from the study:
- Coupon face values went up from 2009 to 2010
- Expiration dates got shorter by an average of a week and a half
- A full 26 percent of all coupons required the purchase of more than one product.