Walmart Introduces Meal Kits
Posted on Wednesday, April 4th, 2018 at 7:00 am
Walmart announced that it has introduced new meal kits for customers. The meal kits will eventually roll out to more than 2,000 Walmart stores in 2018.
The meal kits will be available via Walmart’s Online Grocery Pickup, where customers can order online at lunch and pick up as soon as dinner time. The meal kits are also available now in more than 250 stores.
Walmart’s meal kits are made and assembled fresh in-store daily. They were tested and developed in Walmart’s Culinary and Innovation Center. The meal kits can be found on shelves in the deli section of the store. Options include pre-portioned cooking kits, kits to accompany Walmart’s best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes.
Meal kits serve two people, and range in price from $8 to $15. That’s rather inexpensive, and could be a quick, convenient, option for busy families. Those who really hate to do all the work involved with preparing a meal might also benefit from a Walmart meal kit.
The pre-portioned meal kits do not require shopping for ingredients, chopping, or measuring. Options include Steak Dijon, Basil Garlic Chicken, Sweet Chili Chicken Stir Fry, and Pork Florentine.
There are two versions of Walmart’s Rotisserie Chicken Meals. It includes a cooked-to-perfection rotisserie chicken, plus some curated ingredients for a quick dinner. Choose from Thai Curry Chicken or Chicken Fried Rice.
One Step Meals are designed to be fast and easy. Options include Chicken Alfredo, Cheesy Ravioli Bake, Meatloaf, Spaghetti and Meatballs, Chicken Parmesan, Pulled Beef, Chicken Marsala, Curry Chicken, Pot Roast, or Chicken Enchiladas.
TechCrunch points out that the Walmart meal kits are designed to compete with meal delivery services like Blue Apron, HelloFresh, Plated, Home Chef, and others. The Walmart meal kits require less preparation time than the meals from other companies.
Late last year, Walmart launched Meals Made Easy, an expanded assortment of meal delivery kits and other speciality food items like farm fresh crates and snack boxes. Meals Made Easy does not require a subscription.
The meal kits are not going to be convenient for all families. Some Walmart stores do not yet offer meal kits. Families who have a member with food allergies will likely have difficulty determining if a specific meal kit is allergy friendly.