Shopping the Bottom Shelf to Save
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Shopping the Bottom Shelf to Save

Posted on Tuesday, August 9th, 2011 at 10:12 am
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An item’s shelf placement can actually determine its price. This means, shopping the bottom shelf can actually save money because¬†manufacturers pay stores for eye-level and top shelf spots, leaving the bottom shelf for those products without sponsorship. You’ve probably noticed that the eye-level shelves almost always house the high-priced name brand products. While the top shelf items aren’t as expensive as the eye-level items, the bottom shelf is where the real deals are at. If you look down to the bottom shelves, you’ll find better bargains.


What You Will Find on the Bottom Shelf

Here are some common bottom shelf items that will help you save money:

  • Generic and store brands.
  • Off-brands (such as off-brand bagged cereal or snacks).
  • Bulk items (such as rice). Of course, only buy in bulk if you are going to use it.
  • Inexpensive canned goods.
  • Clearance items.
  • Soon-to-be¬†discontinued¬†items.


However, don’t assume all bottom shelf items are cheaper. These bottom shelf items may actually cost more:

  • Toys, candy, and snacks that appeals to kids – the bottom shelf is perfect eye-level placement for these little customers!
  • Premium items that only appeal to a small number of customers, such as premium vegan or organic foods, for example.


To ensure you are choosing the best deal, remember to double check the unit price of the items you are considering buying. Checking the bottom shelf can save up to 50% in some cases!

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