How to Choose Store Brands
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How to Choose Store Brands

Posted on Tuesday, May 24th, 2011 at 12:12 pm
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Some store brand or private label products are better than others. Whether it is cost or quality, simply because something is not name brand does not mean that it is cheaper, nor does it mean that the store brand is an inferior product. Finding the balance between quality and cost can go a long way to saving you money on your grocery bill.

Why Buy Store Brands at All?

Shopping the store brands versus name brand products usually means that you will have a lower grocery bill. That is because most of the time, the store brand product is pretty much the same quality as a name brand product. You wind up paying a premium for all of the advertising and branding.

A friend of mine used to work for a pickle company and revealed that the factory put the same name brand pickles into a jar with a store brand label. There was no difference between the two.

The Best Time to By Store Brand Products

If you want to save money, then the best time to buy store brand products is when you don’t have grocery coupons for the name brand items, or if even with coupons, the generic food comes out cheaper. You’ll need to calculate the cost of your food after coupons in order to make the comparison.

Just as you might stockpile groceries when you find sale and coupon match ups, you may also find that store brand food can go on sale. When it does, go ahead and stock up. Keeping a price book of store brand prices can really help you identify the right time to buy.

Which Store Brands Are Better Than Others?

When it comes to choosing store brands instead of name brand products, it is usually a process of trial and error to see which groceries work best for our family. You can also do some research to see which store brand other people like. For example, the Walmart brand of toilet paper (bathroom tissue) consistently gets good reviews for its quality and price.

When first considering a store brand buy a single or small quantity to see how your family will like it before you commit to an investment of multiple quantities. Note that you may prefer different flavors or versions of a store brand, such as the vanilla ice cream instead of the chocolate ice cream or the plain “Cherrios” instead of the honey flavored ones.

Choosing store brands can be a smart choice that will contribute to lowering your grocery bill, and one of the strategies you can take when you need food but do not have the right coupons.

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