How to Avoid Product Shrinkage
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How to Avoid Product Shrinkage

Posted on Saturday, August 6th, 2011 at 6:12 am
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If you feel like you are getting less product for your money at the grocery store these days, you’re probably right on target. Manufacturers have been shrinking product sizes, often charging the same price (or even more) for less product. So how can you avoid falling victim to grocery shrinkage? Here are 5 tricks to identify and avoid grocery shrinkage.

  1. Understand and calculate the unit price. This is the easiest way to identify a shrunken product.
  2. Check for sneaky product shrinking tricks. For example, some manufacturers have increased the indents on the bottom of their jars so that the package looks the same, but actually holds less product. With bags and boxes, manufacturers will keep the same package size, but fill it with less product so that you don’t realize you got less until you get home and open it. Remember to check the unit price to avoid these product shrinking tricks. If you notice the unit price go up, then you know the product size has gone down.
  3. Adjust your shopping habits around product shrinkage. Sometimes, manufacturers will only shrink one size of a specific product. If it happens to be the size you normally buy, simply switch to a different size. Again, use the unit price to decide which size is the best bargain.
  4. Also, keep a close eye on name brands versus generic and store brands. Compare the unit prices of name brands with generic and store brands. In some cases, only the name brand will shrink their product size. Therefore, you will get an even better deal by purchasing the generic or store brand.
  5. Of course, when all else fails you can count on coupons to save money! If you’ve already done all you can to avoid product shrinkage, yet your favorite products keep shrinking right before your eyes, there will still be coupons. Even if you are getting less product, you can avoid spending the same or more for it by waiting until there is a product coupon. When you find a coupon for the product you want, stock up on it while the price is low. You can learn all the ins and outs of couponing here.


So, when you are avoiding product shrinkage, keep in mind that while consumers are looking to save money, manufacturers are looking to make money. Therefore, it is important that shoppers keep an eye out for sneaky product marketing tricks intended to drain their wallets.



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Good Tip: Saving money is important – especially if you have a lot of expenses like bills to pay, loans to pay off, and all the other things that drain your bank account. Figuring out a way to save money can feel tedious to some, and like a punishment to others. U.S. News suggests that you try one of these money saving challenges. The “No Eating Out for a Month” Challenge This one is self-explanatory. The goal is to avoid eating out for an entire month. This might be super easy for people who enjoy making meals at home. People who really enjoy dining out, or ordering food to be sent to their home, may struggle with this one. It’s worth a try because spending money on take-out is more expensive than buying groceries. The Pantry Challenge This one is a variation of the “No Eating Out for a Month” challenge. The goal is to use up all of your groceries before you buy more. It forces you to try and remember why you bought a food or beverage that you don’t know what to do with, and gives you the opportunity to find a way to use it. The one exemption to this challenge is the foods that have expired. Don’t eat them! Throw them in the trash. The “No Spend” Challenge Make a goal to avoid spending money during an entire weekend. The only exemption in this challenge is that you are allowed to pay bills. This challenge is interesting because it requires creativity. You must be creative and find workarounds for problems that you would typically solve by spending money. You may have a different outlook on spending after finishing this challenge.