How to Avoid Product Shrinkage
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How to Avoid Product Shrinkage

Posted on Saturday, August 6th, 2011 at 6:12 am
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If you feel like you are getting less product for your money at the grocery store these days, you’re probably right on target. Manufacturers have been shrinking product sizes, often charging the same price (or even more) for less product. So how can you avoid falling victim to grocery shrinkage? Here are 5 tricks to identify and avoid grocery shrinkage.

  1. Understand and calculate the unit price. This is the easiest way to identify a shrunken product.
  2. Check for sneaky product shrinking tricks. For example, some manufacturers have increased the indents on the bottom of their jars so that the package looks the same, but actually holds less product. With bags and boxes, manufacturers will keep the same package size, but fill it with less product so that you don’t realize you got less until you get home and open it. Remember to check the unit price to avoid these product shrinking tricks. If you notice the unit price go up, then you know the product size has gone down.
  3. Adjust your shopping habits around product shrinkage. Sometimes, manufacturers will only shrink one size of a specific product. If it happens to be the size you normally buy, simply switch to a different size. Again, use the unit price to decide which size is the best bargain.
  4. Also, keep a close eye on name brands versus generic and store brands. Compare the unit prices of name brands with generic and store brands. In some cases, only the name brand will shrink their product size. Therefore, you will get an even better deal by purchasing the generic or store brand.
  5. Of course, when all else fails you can count on coupons to save money! If you’ve already done all you can to avoid product shrinkage, yet your favorite products keep shrinking right before your eyes, there will still be coupons. Even if you are getting less product, you can avoid spending the same or more for it by waiting until there is a product coupon. When you find a coupon for the product you want, stock up on it while the price is low. You can learn all the ins and outs of couponing here.


So, when you are avoiding product shrinkage, keep in mind that while consumers are looking to save money, manufacturers are looking to make money. Therefore, it is important that shoppers keep an eye out for sneaky product marketing tricks intended to drain their wallets.



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