Hampton Creek Believes Eating Well Should be Easy
Posted on Wednesday, August 10th, 2016 at 7:00 am
You might have noticed the Hampton Creek brand of products at your favorite grocery store. They are a relatively new company that has been slowly creating healthy products. People who strive to eat healthy will prefer the list of ingredients on Hampton Creek’s products over those of the big name brands.
The Hampton Creek company got started because they deeply believe that eating well should be easy. They also believe that the right thing, for people’s bodies, and for the world, should be affordable. The best way to encourage people to make healthy food choices is to give them food that is both healthy and delicious.
Hampton Creek’s Just Mayo comes in four different varieties: Original, Chipotle, Garlic, and Sriracha. None of them contain eggs. That’s great for people who have an allergy to eggs and for people who are vegan. All of the products in the Just Mayo line are verified GMO-free by the Non GMO Project.
Instead of eggs, Hampton Creek uses a protein that is derived from Canadian yellow peas. It turns out that the yellow pea proteins were a great emulsifier.
Hampton Creek wants to change the way companies make food. Their plan is to create a range of high-tech, plant-based products that use fewer resources from farm to factory to table. They want to make those products cost less and be healthier and tastier than traditional products.
They also make use of underutilized low-impact crops. Hampton Creek’s Just Cookie Dough product contains a grain called sorghum. The company says that sorghum is their “not-so-secret secret ingredient”. It is a grain that can grow as tall as corn, but with only a fraction of the water that corn requires.
Grain sorghum is one of the four most important cereal grains used for human consumption. It comes in a variety of types, and its uses range from straw to syrup. Sorghum is higher in protein and lower in fat than corn. Some types of grain sorghums are: kafir, kafir corn, durra, milo, maize, Egyptian corn, African millet, Black Indian millet, and pearl millet.
Sorghum and sorghum flour are both on Celiac.com’s safe ingredients list. That being said, Hampton Creek’s Just Cookie Dough, and all of their Just Cookies products, contain wheat. In other words, they are not gluten free.
Their cookie products do not contain eggs, which could mean they are a safe option for people who are allergic to eggs. The lack of eggs could be why Hampton Creek says that you can safely eat their Just Cookie Dough raw.