Google is Testing Grocery Deliveries
Posted on Monday, October 12th, 2015 at 7:00 am
Have you ever considered using a service that delivers groceries to your home? In general, you need to weigh the cost of the convenience with the quality of the products you receive. Some people live in areas where grocery delivering services are unavailable. Google might be about to solve that problem.
According to Bloomberg, Google Inc. is going to start testing a delivery service for fresh food and groceries. This service isn’t going to roll out all across the United States at the same time. To begin, the grocery delivery service will begin in San Francisco, California, (and possibly one other city).
One can assume if this trial goes well that Google might expand the grocery delivering service to more cities in the future. The types of groceries available through the delivery service can include packaged foods as well as fresh fruits and vegetables.
To do this, Google has to move away from making deliveries directly from warehouses. Fresh produce cannot be stored in the same way that dried food can. Google is going to have to figure out how to create proper refrigeration of the fresh food and how to cope with the cost of having someone quickly deliver fresh produce before it goes bad.
Google’s new grocery delivery service appears to be a new addition to Google Express. It currently offers some grocery items (but not fresh produce). Part of the purpose of the new grocery delivery service seems to be to help customers get the “full store” delivered to them. Google Express connects with various stores, such as Target and Costco, both of whom offer fresh produce to the customers who come to their stores.
There are other reasons why Google is launching a test of its newly planned out grocery services. It wants to compete with the other food delivery services that are currently available to customers.
AmazonFresh currently offers same day delivery on orders that are over $35. Consumers can purchase a wide variety of items from AmazonFresh, including fresh grocery and local products. The AmazonFresh page says you can place your order by 10:00 in the morning and have it by dinner, or by 10:00 at night and have it by breakfast.
One thing to consider about grocery delivery services is that you are paying for the convenience. Do the math and figure out if the price of the service is lower than what it would cost to get your groceries the usual way. Find out if the delivery service is able to accept coupons.