Capri Sun Launches Organic Fruit Juice Line
Posted on Wednesday, February 17th, 2016 at 8:17 am
People who want their families to eat healthy tend to seek out organic foods. Food manufacturers have started to take notice of this trend and are now offering organic versions of their products. Capri Sun is launching a new organic fruit juice line.
Capri Sun has come up with a new line of product. It is called Capri Sun Organic. On their website, it says that the drink has no artificial colors, flavors, or preservatives. It comes in four flavors: Fruit Punch, Tropical Punch, Apple, and Grape. More details state that each pouch provides ½ cup of fruit juice, “which is 1 serving of fruit according to the U.S. Dietary Guidelines.”
Capri Sun is launching its new Capri Sun Organic line with advertisements called “Push Play”. The inspiration appears to be the realization that today’s parents want to move away from heavily structured lifestyles for their kids. Instead, today’s parents want their kids to have time to be creative, to engage in spontaneous play, and to have fun.
The official, national, retail roll-out of Capri Sun Organic won’t happen until April. However, some stores are already carrying some of the product on their shelves now. A digital effort, to make people more aware of the new Capri Sun Organic drinks, will take place starting in the middle of February.
Often, products that are organic cost a bit more than the non-organic versions. In general, the higher price is due to the better quality ingredients that organic products have, and due to the certifications requirements that organic products must meet.
As such, Capri Sun Organic is more expensive than the non-organic Capri Sun drinks. According to Media Post, the suggested retail price for a 10-pack of 6-ounce pouches of Capri Sun Organic will cost about $4.29 (compared with the basic prices of $2.99 for the brand’s 100% Juice and Super V line products, and $2.50 for the original line).
The new Capri Sun Organic line is an extension of changes that Capri Sun made to their products – for health related reasons. In 2014, Capri Sun started offering pouches with clear bottoms. This was due to complaints on social media about mold. Drinks that do not contain preservatives can sometimes end up with mold. The clear bottoms helped customers to see what was in the bottom of the drink.
In 2014, Capri Sun replaced the high-fructose corn syrup in their original drinks with sugar. It also replaced the sucralose in their Roarin’ Waters lines with stevia extract. The addition of an organic line of drinks was the next step.