Amazon and Whole Foods announced a third round of price cuts that began on Wednesday, April 3, 2019. Whole Foods will be offering new lower prices on fresh produce for all customers and expanded Prime benefits with more exclusive weekly deals on popular products across departments.

Starting Wednesday, customers will find new lower prices on hundreds of items throughout the store with an emphasis on high quality, peak-of-season produce, including greens, tomatoes, tropical fruits and more.

Examples of these new lower prices include large yellow mangoes ($1/each), mixed-medley cherry tomatoes ($3.49/12 oz.), and organic bunched rainbow chard ($1.99/each). Prices will be reduced by an average of 20 percent on select items throughout the store.

In addition to new lower prices for all shoppers, Amazon Prime members will now save more than ever before at Whole Foods Market with double the number of exclusive weekly Prime Member deals and deeper discounts. Over the next few months, customers can expect more than 300 Prime member deals on some of the season’s most popular items.

Examples of exclusive Prime member deals in April that will rotate on a weekly basis include:

• Organic asparagus $2.99/lb (save $2.00)

• Organic strawberries $2.99/lb (save $2.00)

• Sumo Citrus: $2.49/lb (save $1.50)

• Air-chilled, no antibiotics-ever, whole chicken: $1.79/lb (save at least 40%)

• Spiral sliced ham: $3.99.lb (save at least 33%)

• Animal welfare-rated bone in pork loin chops: $4.99/lb (save at least $2.00)

• Fresh, sustainable wild-caught halibut filet: $16.99/lb (save at least 35%)

• 35% off all Justins brand products

• $20 off Vega One Organic Shakes (24.3-26.9 ounce sizes only)

• 40% off all Kite Hill plant-based proteins

• 35% off all Epic brand products

• Prepared sandwiches and wraps: 20% off

• Prime members can also receive an additional 10 percent off hundreds of sale items throughout the store.

These price reductions will build on the hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merger, ranging from Whole Trade organic bananas and Chobani yogurt to 365 Everyday Value Cage-Free Large Eggs.

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