Why You Shouldn’t Post Photos of a Coupon Online
Posted on Tuesday, March 22nd, 2016 at 7:00 am
It wasn’t too long ago that Chipotle started having problems that caused customers to become sick. They closed all their stores at the same time, and on the same day, to retrain staff about food safety. Some customers came to the closed stores and were surprised to find them temporarily closed.
In order to make things better for disappointed customers, Chipotle offered a limited time special offer. Chipotle offered a free entree to anyone who sent a text to a specific phone number. Obviously, the customer would have to get the freebie on a day when the store was open.
Those who sent a text to the specific phone number received a text from Chipotle that contained a QR code. It also had a photo of a Chipotle burrito bowl, an expiration date, and the first and last name of the person it was intended for.
Some people were so excited by this special freebie offer that they immediately posted the offer on their social media. They probably wanted to show off to their friends, or to simply express their happiness. Plenty of people are post stuff on social media for those two reasons.
What happened next should come as no surprise. People who did not get the special offer took advantage of the situation by using the QR code that someone else posted online. In short, the people who were supposed to get free food from Chipotle went to the restaurant and learned that their code had already been used. The person who got the special offer had it stolen from them – and nothing can be done about it.
This situation serves as an example of why you should never post a photo of a coupon online – especially if it has a special code on it. Someone else could easily use up that code before you get the opportunity to do so. There are some things you just should not share on social media.
Around the same time that Chipotle was texting out codes for a free entree, another Chipotle coupon appeared online. At first glance, it looked legitimate. The offer said “Repost, tag us, and follow for a free meal for one person, that’s right, FREE”. It said to show the ad to the cashier for “100% free food”.
The ad sounds too good to be true. It turned out to be a fake coupon. People who saw the fake ad shared it on their social media anyway. They ended up looking rather foolish (and they did not get “100% free food”).