Why Coupons are Going Mobile
Posted on Tuesday, August 18th, 2015 at 6:09 pm
Back in the day, the best source of coupons was the inserts in the Sunday papers. While that resource is still a good one today, there are also plenty of other places to find coupons. You may have noticed that coupons are starting to go mobile. Have you ever wondered why that is?
You can find coupons on apps that are specifically connected to a particular store, cafe, or fast food place. Target has Cartwheel, which gives consumers digital coupons on items sold in their stores. Starbucks has been offering discounts and freebies to consumers who use their app for a very long time.
It is super easy to use the digital coupons that are offered in store specific apps. Show that digital coupon to the cashier, and have him or her scan your phone. It’s easy for consumers to use and also provides some benefits to the companies that offer the digital coupons.
Millennials Use Phones
Those who are part of the Millennial generation use their smartphones more frequently than they do laptops or desktop computers. Companies that want to reach out to Millennial customers need to go mobile in order to interact with them. Offering coupons through smartphone apps could convince a new, young, consumer to go into a particular store. They might decide to shop there again.
Have you ever received an email from a fast food place that included a printable coupon? That coupon is only for you. The fast food place is offering that specific coupon only to people who joined their mailing list.
Technically, you are not supposed to print out that coupon and give it to your sister or best friend to use (without you). There are people who make copies of paper coupons so that they can try and use them more than once, or because they want to sell those copies online. These action are examples of coupon fraud.
It is impossible for a person to copy a digital coupon that is connected to an individual via an app. Companies are moving to mobile coupons, in part, because it decreases the chance that their coupons will be used fraudulently.
Many companies are moving toward a “paperless office”. They are making an effort to reduce the amount of paper that is used by their employees every day. Another way to “go green” and reduce paper use is by issuing digital coupons that are sent to consumers on their smartphones.
The company doesn’t have to pay for the cost of printing the coupons. The consumer doesn’t have to use up some paper in order to print the coupon. This system is much greener than clipping coupons from the inserts in the Sunday newspapers.