Using Coupons: Size Matters
Posted on Thursday, June 18th, 2009 at 11:42 am
To save money, I often buy things in bulk. That usually means getting the largest size of a product. Most of the time this is a good strategy to get the lowest unit price (e.g cost per pound or cost per count). My strategy changes, however, when I have coupons.
When using most coupons it pays off to purchase the smallest size package that is allowable with the coupon. This is true even if the larger size is normally a better deal. By applying a cents (or dollars) off coupon to packages that cost less, you get a greater percentage of savings. In fact, if you apply the coupons carefully, you can often wind up with free products.
I’ll give you a current example. In recent Sunday coupon inserts there have been $1 off manufacturer coupons for both Kelloggs and Kashi cereals. Both of these brands feature cereal bowls, one serving size containers of cereal that come in their own bowls. Apply the $1 off coupons, and you will get these products for free. My first experience with applying coupons to the smallest size of a product happened several years ago, when I was able to stockup on 20 individual servings of oatmeal this way. That was 20 breakfast meals at no cost, something my family was grateful to have.
If your grocery store doubles or triples coupons, you can still apply this strategy. A $.75 coupon doubled will come to $1.50 and tripled will be $2.25. This is usually enough to cover things such as smaller tubes of toothpaste, deodorant and more.