Pinterest Might be Adding Coupons
Posted on Tuesday, June 7th, 2016 at 5:54 pm
Pinterest may have a lot of pins that are about coupons and couponing, but the social media site typically isn’t a place to find actual coupons. That might be changing! It appears that Pinterest is upgrading its ad platform in the hopes of attracting more brands.
People use Pinterest for many reasons. Many people create boards that are filled with pins of products that they want to buy. It isn’t easy for companies to tell if their pin was added to a board because the person intends to purchase that item, or if they wish they had the money to buy it. Some boards are inspirational and serve as a note of a good idea instead of functioning like a shopping list.
Business Insider reported that Pinterest is offering brands a new ad suite. The goal is for Pinterest to attract more brands who want to purchase ads on their platform.
The suite could include digital couponing, sales, and coupons that can be tacked directly onto a Pinterest ad. The coupons could be used to enable Pinterest users to test out a new product or to buy the products that the see on Pinterest.
It is anticipated that the coupons will be digital coupons. This could mean that the Pinterest coupons might be designed for use on retailer’s websites – only. It may also be possible for some of the Pins to connect to a site where a user can download and print out a printable coupon that can be used at a physical store.
Digiday reports that Pinterest may be offering retailers the ability to use “Cinematic Coupons”. It is something that Pinterest says has never been done before. In short, the Cinematic ads are designed to attract attention in a way that other Pins cannot.
Pinterest describes Cinematic Pins this way: “Cinematic Pins are a collection of Pins that use mobile-first animation to reveal a product.” Pinterest suggests that retailers could convert video into a .gif to show their product in action or being used. Or, another option is to use video content or a still image and add a coupon offer at the end.
Right now, it is difficult to tell when you might be able to find coupons on Pinterest. There is no information on the Pinterest website or its blog that mentions the potential addition of coupons. It is possible that the addition of coupons depends upon whether or not Pinterest can attract enough retailers to start offering coupons there.