Mobile is the Future of Couponing
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Mobile is the Future of Couponing

Posted on Tuesday, February 16th, 2016 at 8:19 am
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Mobile is the Future of CouponingThe use of coupons will always be popular. Coupons give people a quick and easy way to save money. Paper coupons are still easy to get a hold of, but aren’t always as convenient as mobile or digital coupons are. Mobile is the future of couponing.

Koupon recently released its most encompassing report to-date. The report is titled “The State of the Coupon Industry”. If you like, you can download and browse through the entire report.

In general, this type of report is intended to give valuable insight to consumers who are new to mobile couponing, as well as for those who are very familiar with how to find and use digital coupons. The report is probably also useful for brands that make coupons for consumers to use. Koupon advises people who are planning their digital couponing efforts to take advantage of the information that is in the report.

Here are some key pieces of information from the report:
* 42% of mobile users have used a mobile coupon

* 39% of customers spend more if they receive a personalized coupon

* 60% of customers would adopt mobile payments if offered coupons

The report also said that mobile coupon usage jumped in 2015. The data showed that the number of consumers in the United States who used a mobile coupon in 2015 grew 18% to 92.6 million people. What kind of mobile coupons did people use the most? According to the report, energy drinks, soda, and juice were the highest redeeming categories for mobile coupons.

Today, you might be getting a lot of paper coupons from the inserts that are placed into your Sunday newspaper. Keep in mind that many newspapers are struggling to survive. In 2014, the Harvard Political Review noted that print readership was declining, newspapers were closing, and journalists were being laid off. These issues continue to happen today.

Mobile coupons may become more reliable, and accessible, than the paper coupons as time goes by. It is much more difficult for thieves to create fraudulent digital coupons than it is to make fake paper ones. Digital coupons allow brands to offer coupons that can only be used by one, specific, individual.

One of the best things about mobile coupons is how they function. All you need is an app on your smartphone, or the ability to open your email on your phone. Most people bring their phones wherever they go. Paper coupons, on the other hand, can easily be forgotten at home.

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Good Tip: Saving money is important – especially if you have a lot of expenses like bills to pay, loans to pay off, and all the other things that drain your bank account. Figuring out a way to save money can feel tedious to some, and like a punishment to others. U.S. News suggests that you try one of these money saving challenges. The “No Eating Out for a Month” Challenge This one is self-explanatory. The goal is to avoid eating out for an entire month. This might be super easy for people who enjoy making meals at home. People who really enjoy dining out, or ordering food to be sent to their home, may struggle with this one. It’s worth a try because spending money on take-out is more expensive than buying groceries. The Pantry Challenge This one is a variation of the “No Eating Out for a Month” challenge. The goal is to use up all of your groceries before you buy more. It forces you to try and remember why you bought a food or beverage that you don’t know what to do with, and gives you the opportunity to find a way to use it. The one exemption to this challenge is the foods that have expired. Don’t eat them! Throw them in the trash. The “No Spend” Challenge Make a goal to avoid spending money during an entire weekend. The only exemption in this challenge is that you are allowed to pay bills. This challenge is interesting because it requires creativity. You must be creative and find workarounds for problems that you would typically solve by spending money. You may have a different outlook on spending after finishing this challenge.