Millennial Parents Shop with Coupons
Posted on Tuesday, July 5th, 2016 at 7:00 am
Decades ago, coupon clipping was mostly done by mothers who wanted to save some money on groceries. At the time, the only type of coupon that was available was the paper kind that people had to manually clip from their local newspaper and bring with them to the grocery store. Today, millennial parents shop with coupons, but they do it differently than parents of previous generations did.
How Millennial Parents Save with Coupons
Millennial parents (both moms and dads) are using coupons. They may still get some coupons from the newspaper, but the majority of the coupons used by millennial parents are digital coupons.
Bloomberg reports that millennial parents get coupons from a variety of sources. They use multiple coupon apps. Those apps might include ones that are specific to particular stores (such at Target’s Cartwheel) as well as more generalized coupon apps (like Ibotta).
They also visit websites that are about coupons and saving money. These kinds of websites are an excellent resource for printable coupons, coupon codes, information about sales, and helpful advice about how to combine coupons with sales to get the best deals.
Millennials also use store loyalty cards. Most, if not all, grocery stores offer a loyalty card to customers. People who have a loyalty card are able to access special sales that are only offered to members. Millennials know they can load digital coupons onto their favorite grocery store loyalty card before they shop. Those coupons automatically get used at the checkout.
Pharmacy loyalty cards typically offer a wide variety of coupons. Some can be digitally loaded onto the card. More coupons can be printed out at the store. There generally are offers that automatically appear when a customer uses a pharmacy’s loyalty card at the register.
Valassis found that millennial moms and dads shop more like the people in the Gen X and Baby Boomer generation. One reason why millennial parents are so focused on saving money is because so many of them are struggling with massive student loan debt.
Millennial parents shop differently than do their peers who are not parents. 89% of millennial parent use coupons when they are making their shopping list, but only 78% of millennials who were not parents do that. Millennial parents spend more time on the internet looking for coupons, and use more paperless coupons, than do their childless peers.
Unsurprisingly, millennial parents spend 40% more when they shop than their peers who do not have kids. It makes sense that a generation that started their adult life with student loan debt, and who now has children to feed, will use coupons to cut down costs.