Americans Are More Interested In Couponing During Inflation
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Americans Are More Interested In Couponing During Inflation

Posted on Wednesday, October 5th, 2022 at 7:00 am
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U.S. News & World Report provided information regarding inflation and consumer’s shopping habits. In short, when prices go up – people try to find ways to lower that cost. This appears to involve people becoming more interested in couponing.

A survey was done by U.S. News and World Report in July of 2022. They surveyed 2,002 U.S. adult consumers ages 18 and older to learn more about their online shopping habits. The survey provided insight on coupon usage, the tools people use to save money while shopping online, their thoughts on the upcoming holiday season, and more.

One of the things the survey showed is that Americans’ interest in couponing is growing during inflation. 76% of Americans have searched for digital coupons while grocery shopping. 58% look for coupons at least once a week. 51% follow couponing blogs and social media accounts – of that group, 87% have used couponing advice from those platforms. 25% look for coupons at least once a month.

The survey also showed that American shoppers are not very interested in clipping paper coupons. Instead, they seek out coupons in the same place where they are shopping – online. In other words, they strongly prefer digital coupons to paper ones.

Why is this happening? Some people started getting their groceries delivered to their homes at the start of the COVID-19 pandemic. Today, it is very easy to select groceries online and have someone else pick them off the shelves and bring them to you. It is possible to find BOGO coupons (Buy One, Get One Free), or offers to reduce the amount you spend on products from a specific company.

The survey also showed that more than half of U.S. consumers (51%) follow a coupon blog or coupon social media account. Nearly one in three people (30%) follow at least one couponing blog and one in four (26%) follow at least one coupon Facebook page. Roughly 40% of Gen Z (teens and young adults) rely on TikTok or Instagram over Google when searching for couponing information.

In times when people are struggling, couponing becomes more important. Most appear to favor digital coupons over paper ones. Those who have trouble finding digital coupons should visit some of the coupon blogs for advice on how using coupons can help stretch a dollar.

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Good Tip: Saving money is important – especially if you have a lot of expenses like bills to pay, loans to pay off, and all the other things that drain your bank account. Figuring out a way to save money can feel tedious to some, and like a punishment to others. U.S. News suggests that you try one of these money saving challenges. The “No Eating Out for a Month” Challenge This one is self-explanatory. The goal is to avoid eating out for an entire month. This might be super easy for people who enjoy making meals at home. People who really enjoy dining out, or ordering food to be sent to their home, may struggle with this one. It’s worth a try because spending money on take-out is more expensive than buying groceries. The Pantry Challenge This one is a variation of the “No Eating Out for a Month” challenge. The goal is to use up all of your groceries before you buy more. It forces you to try and remember why you bought a food or beverage that you don’t know what to do with, and gives you the opportunity to find a way to use it. The one exemption to this challenge is the foods that have expired. Don’t eat them! Throw them in the trash. The “No Spend” Challenge Make a goal to avoid spending money during an entire weekend. The only exemption in this challenge is that you are allowed to pay bills. This challenge is interesting because it requires creativity. You must be creative and find workarounds for problems that you would typically solve by spending money. You may have a different outlook on spending after finishing this challenge.