Posted on Wednesday, October 5th, 2022 at 7:00 am
U.S. News & World Report provided information regarding inflation and consumer’s shopping habits. In short, when prices go up – people try to find ways to lower that cost. This appears to involve people becoming more interested in couponing.
A survey was done by U.S. News and World Report in July of 2022. They surveyed 2,002 U.S. adult consumers ages 18 and older to learn more about their online shopping habits. The survey provided insight on coupon usage, the tools people use to save money while shopping online, their thoughts on the upcoming holiday season, and more.
One of the things the survey showed is that Americans’ interest in couponing is growing during inflation. 76% of Americans have searched for digital coupons while grocery shopping. 58% look for coupons at least once a week. 51% follow couponing blogs and social media accounts – of that group, 87% have used couponing advice from those platforms. 25% look for coupons at least once a month.
The survey also showed that American shoppers are not very interested in clipping paper coupons. Instead, they seek out coupons in the same place where they are shopping – online. In other words, they strongly prefer digital coupons to paper ones.
Why is this happening? Some people started getting their groceries delivered to their homes at the start of the COVID-19 pandemic. Today, it is very easy to select groceries online and have someone else pick them off the shelves and bring them to you. It is possible to find BOGO coupons (Buy One, Get One Free), or offers to reduce the amount you spend on products from a specific company.
The survey also showed that more than half of U.S. consumers (51%) follow a coupon blog or coupon social media account. Nearly one in three people (30%) follow at least one couponing blog and one in four (26%) follow at least one coupon Facebook page. Roughly 40% of Gen Z (teens and young adults) rely on TikTok or Instagram over Google when searching for couponing information.
In times when people are struggling, couponing becomes more important. Most appear to favor digital coupons over paper ones. Those who have trouble finding digital coupons should visit some of the coupon blogs for advice on how using coupons can help stretch a dollar.