Posted on Tuesday, June 13th, 2017 at 7:00 am
BOGO stands for “Buy One, Get One Free”. When a customer uses a BOGO coupon it means that they must purchase one item in order to get a second item for free. A woman in Maryland sued Burger King because their BOGO coupon allegedly wasn’t being rung up correctly.
The woman filed a class action lawsuit about the Burger King BOGO coupon. A class action lawsuit is one where a person sues not only on behalf of themselves, but also for others “similarly situated.”
The Burger King Coupon says “Free Croissan’wich with the purchase of a Croissan’wich Sandwich.” The woman who sued used that coupon. She alleges that Burger King charged a higher price for the Croissan’wich sandwich that she had to pay for in order to get a second one for free.
The woman’s lawyer argues that a consumer who used the Burger King coupon would have the expectation that “they will pay the same regular price for two identical Croissan’wiches as they would pay for a single Croissan’wich.” Wording in the lawsuit alleges that customers who used the Burger King coupon “unknowingly are forced to pay an inflated price for the first Croissan’wich they purchase in order to receive the second one for ‘free’”.
It is unclear what the result of the lawsuit will be, or how long it will take to get through the court system. Burger King does not appear to have made any public statements regarding this lawsuit.
What can consumers learn from this? It is a good idea to do the math when you use a BOGO coupon. Pretend you didn’t have a BOGO coupon and wanted to buy one item. What does that one item cost? When you use the BOGO coupon, pay attention to the amount of money you spent. If the math doesn’t add up, it is time to ask some questions.
It is also a good idea to read the fine print on the BOGO coupon. Make sure the coupon has not expired. Check to see if the coupon has limitations on it. Can it only be used on certain days? Can you use it at any time, or only during a specific few hours of the day? Can the BOGO coupon be used if the item on the coupon is currently on sale?
Find out of the BOGO coupon can be combined with other offers. Many of them cannot. For example, if Burger King had a special deal going on that allowed customers to buy a Crossan’wich for $1, that doesn’t mean that the price of the Crossan’wich for people who used the BOGO coupon would be $1. Those are two, separate, offers.