Posted on Wednesday, November 11th, 2015 at 2:36 pm
You may have noticed a trend that is happening in grocery stores. Many stores have created their own brands of organic products. In addition, they are including more products that are allergy-friendly. It has been said that the food industry is undergoing a “tectonic shift”.
What is a tectonic shift? It is the name of a process that occurs when the plates that make up the Earth’s crust move. Land masses move closer to, or farther from, each other. Over time, this changes how the world looks.
People also use the phrase “tectonic shift” to refer to a change that has a strong and widespread impact. For example, the phrase has been used to explain a change in voting patterns. Right now, the way the food industry functions is going through a big enough change for people to apply the phrase “tectonic shift” to it.
What does that change consist of? Whole Foods Market co-CEO Walter Robb said that the “tectonic shift” in the food industry is one that is resulting in a push toward greater transparency and sustainability. It appears that this push is largely coming from the millennial generation.
For Whole Foods, the shift is going to cause many changes. It has influenced the creation of a new customer loyalty program. It also pushed Whole Foods to become more transparent about what’s on the shelves. People want to know what is in the food they are choosing for their families.
Transparency is important for people who strive to feed their families the very best foods. This is why consumers select organic products over non-organic ones. It is why people who have a family member with a food allergy take the time to read all of the ingredients on a food label. The more transparency, the less chance of an accidental ingestion of an allergen.
The other way the “tectonic shift” is affecting Whole Foods has to do with the environment. The company has created a rating system that takes into account holistic and “progressive practices” on the farm. This includes things like recycling and water. Overall, this gives the consumer greater transparency about where their food comes from (and how it was grown).
Whole foods also cut the amount of energy it uses in its freezers by 40% in the past five years. One way it did this was by adding doors to the freezers. You may have noticed other stores have the lights off in their freezers (until a customer walks by or opens a door).
The “tectonic shift” is affecting all grocery stores, not just Whole Foods. Overall, this will result in consumers being able to access healthier food that was grown in situations that are good for the environment.