Posted on Wednesday, September 7th, 2016 at 7:00 am
PepsiCo is doing something completely new with Gatorade. They have introduced organic Gatorade. It appears that the motivation for this change is based on what people are asking for, as well as a means for PepsiCo to attract healthy-minded customers.
The new organic Gatorade (which is also being called G Organic) is available in three flavors: Lemon, Strawberry, and Mixed Berry. The bottles look slightly different from the regular type of Gatorade, but still have the big G logo on them.
AdAge reports that you can find organic Gatorade in Kroger supermarkets. Later, PepsiCo will rollout the organic Gatorade to select grocery, natural, and convenience stores. If you don’t find it at your local grocery store, wait a bit. It might show up there later. The rollout might include single-serve bottles of the new drink.
The reason why PepsiCo is making this change is because they have heard that there is an interest and desire among athletes to go organic. This makes a certain amount of sense, considering that many athletes work with nutritionists.
Another reason for the change is to attract consumers who have already been seeking out organic products. It will be interesting to see if PepsiCo can manage to maintain a balance between the two groups. Will those who love the original Gatorade be turned off by the company’s choice to make a G Organic variety?
Will the people who like to buy organic products want to try G Organic? Or will they stick to things like coconut water?
The Food and Drug Administration (FDA) has rules that determine whether or not a product can be labeled as organic. Regulations prohibit organically processed foods from containing artificial preservatives, colors, or flavors and require that their ingredients are organic (with some minor exceptions).
AdAge reports that PepsiCo’s organic Gatorade has been certified organic by the U.S. Department of Agriculture. But, that doesn’t necessarily mean that the product is as healthy as a fruit or vegetable that has been labeled organic.
One thing consumers can learn from this is that a product that has been labeled organic is not always going to be the healthiest choice. A organic product is allowed to contain organic cane sugar. Check the amount of sugar in an organic product before you purchase it.