Posted on Thursday, January 14th, 2016 at 7:05 am
Did you find an excellent coupon that you are excited to use? Everyone loves to save money, and coupons are an easy way to do that. Make sure you take the time to carefully check that coupon for restrictions. What looks like a great coupon at first glance might turn out to be so limited that it isn’t very useful at all.
Some coupon restrictions are easy to spot. Coupons that say “buy one, get one free” in big letters on the front of the coupon make it clear that in order to get the freebie, you need to buy one of the same kind of product. Coupons have expiration dates that restrict the time frame under which it can be used. Most people understand how those restrictions work.
Unfortunately, not all restrictions are easy to see. Companies are making coupons that have a ton of teeny tiny fine print on them. In that small, hard to read, portion, are additional restrictions. This tactic is a mean trick played by stores.
The stores know that people will come in if they have an excellent coupon that they want to use. They know that consumers who visit a store in order to use a coupon will very likely make additional purchases. So, the store produces what appears to be a really good coupon.
Unfortunately, the store also chooses to be sneaky and load up that coupon with tons of restrictions. Those restrictions are listed in very small print that is frequently located on the back of the coupon. Consumers don’t learn about those restrictions until they are already at the register. Obviously, the result is a lot of angry people who feel like they were tricked by a coupon.
Here are a few things to look for in the fine print restrictions part of a coupon:
Restaurant coupons might restrict what days of the week the coupon can be used, or may restrict use of the coupon to dinner, only.
Department store coupons might have restrictions that prevent a consumer from using that coupon to get a discount on items from certain sections of the store. Often, the coupon cannot be used on electronics – but it is not unheard of for other sections of the store to be restricted as well.
Is the store having a sale or a big clearance? The awesome coupon you got that influenced you to come into the store more than likely has a restriction that prevents you from using it on items that have already been discounted.