Posted on Tuesday, August 9th, 2016 at 4:19 pm
The word unicorn usually refers to a mythical white horse with a horn on its head. Glitter is something one would expect to find on a preschooler’s art project. Be careful when you see these words used as the name of a Facebook group. People are using those two terms in groups that involve counterfeit coupons.
Columnist Jill Cataldo wrote an article that explains some new coupon terminology that is being used by criminals. The word “unicorn” and the word “glitter” sound innocent. Criminals chose those words specifically for that reason.
The criminals use those words as a signal to people who want to engage in coupon fraud. They use cute words to try and disguise what they are doing so in the hopes that they won’t get caught. Most people are unaware that those terms are being used to signal that the group is a place to find counterfeit coupons.
You should avoid joining Facebook groups that involve counterfeit coupons. A Facebook group with the word “unicorn” is not about the beautiful mythical creature. A Facebook with the word “glitter” is not about art projects.
A “unicorn” is a high-value coupon that doesn’t exist in the real world. It is a counterfeit coupon. It is a coupon that looks too good to be true. There’s been plenty of them floating around Facebook. People who try to use these fake coupons discover they’ve been tricked when a cashier refuses to take the coupon.
Why are people being fooled? One reason is that the “unicorn” coupons are made to look as legitimate as possible. They include the correct font that the real company uses on coupons and a logo that matches that company’s real logo. Some may have what appears to be a hologram (or other security feature that was created in an effort to make it harder for people to create fake coupons).
The other reason people are being fooled is because they want to believe the coupon is real. It’s from one of their favorite brands (or, so they think), and it offers an excellent deal. It is a tempting coupon.
One way to avoid fake coupons is to realize that a coupon that looks “too good to be true” is a fake coupon. Never pay money for a coupon. Real coupons are freely offered by manufactures (via newsletters and email) or on legitimate coupon websites (like coupons.com). People who sell coupons are engaging in coupon fraud. People who use those fake coupons can also get in trouble for coupon fraud.